The Crawfish Festival is a fun, Cajun food-filled festival in Long Beach, California for people of all ages. I decided to rebrand it on my own as a personal project. The festival includes Cajun foods of all kinds (specifically crawfish), dancing, drinking, games, and more. Therefore, I used a bright color palette and designs that popped to create the branding system for the Crawfish Festival. Pieces range from a simple poster to a bib, a t-shirt, and even a takeout box.